Posted by Cheryl Isaac in Business Information on July 15th, 2011
Happy Friday! Click the links below to read and learn:
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Posted by Cheryl Isaac in Business Information, Business Planning, Start-ups on June 3rd, 2011
What is core competency you may ask?
Well, I like the answer that Norm Brodsky gives in his book, The Knack:
“It was the one thing we had that our competitors couldn’t offer, and by the time they caught up, we had a foothold in the market and were known for providing that service.“
What is the one thing your company can do quickly or efficiently that will put you a step ahead of your nastiest competitors? (You know, the ones who lack one ethical and unique bone in their body)
The answer to this will be your core competency.
Take Amazon for example. They changed the scope of e-reading with the Kindle. No one was thinking ahead to offer e-reading the way in which Amazon packaged it. They understood book lovers better and they made e-reading a trend for the modern world! And although there are tons of e-readers now, none match the easy-read of the Kindle, or the tons of books available through Kindle. They had a foothold in the market before their competitors could catch up.
When I work with a startup who has been on the market for at least six months, we try to find or establish this core competency. It is like the “ah-ha” moment for a startup.
I hope you find your ah-ha moment.
Posted by Cheryl Isaac in Business Information on May 24th, 2011
What exactly do you want your marketing to do for you?
This month I helped a friend work on the marketing strategy for his marketing campaign (a 3-month campaign set to start in the summer).
Over lunch, we created the strategy, conferenced his web advisor and graphics consultant, emailed his ad campaign specialist, talked to his exhibit company (you know the ones who decorate the table for an exhibition, expo or showroom), and met his PR person for dessert.
While meeting with all these people, I decided to phone a friend–a marketing genius who I hardly get to talk to because he’s so busy traveling to speak on the topic.
“Any advice you can give us, dear wise one?” I asked jokingly.
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Posted by Cheryl Isaac in Business Information on May 3rd, 2011
Last month a friend reminded me of how easy it can be to expand a business; even when it seems impossible at the time. Like going global for instance.
Our conversation led me to write this article in Forbes about why Women Entrepreneurs Should Look Into Doing Business in China. Seems daunting? It does until you start to do some research and tackle smaller steps (like you would do in any business or start-up).
This friend had started his business in a coffee shop and now he’s doing business in China, South Africa, Liberia, and America.
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Posted by Cheryl Isaac in Business Information, Business Planning on March 2nd, 2011
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