“As a Silicon Valley refugee, I suspect this book could have saved me a lot of time and heartache in finding my purpose. Thankfully, I’m there now and with this smart new book, you have the same opportunity. Do not wait another day—buy this book now!”

-Stephanie Chandler, author of LEAP! 101 Ways to Grow Your Business and founder of www.BusinessInfoGuide.com

“Cheryl has a great way of creatively helping you to align your purpose with your entrepreneurial dream. This is a must read for developing a business that will profit on purpose! ”

Courtnee Scott, Founder of Distinguished Home Services & Ohio Disabilities Forum

In “A Different Business” Cheryl Isaac puts things in the right order, with the right emphasis. If you are interested in starting a business, you should consider your purpose first, and let “A Different Business” be your guide.

Cheryl Isaac lays out a plan to discover, plan and build a business that’s uniquely your own, not just from from the ground up, but from the dream up. She begins with some of her own story, which allows us to see both her motivation and her experience. She exhorts us to make our dreams a reality, “not by launching in headfirst, but by taking calculated risks and precaution.” She tells us to have our dream, but to examine it closely, to match it to a business, to read, to plan.”

I believe the real value of Cheryl’s thinking is that she truly understands the necessity for rapid change in small businesses, and she makes sure her readers understand that there is no step-by-step guide for them. The entrepreneur must remain flexible, open to change, and willing to revise plans as a writer revises a manuscript. In order to do this well, she reminds us that we need to immerse ourselves in the work of learning the business, and assessing how we differentiate from our competition. Network, and network more is advice she gives, and with which I wholly agree. But she does not downplay the necessity for traditional business planning, thinking, and methods of financial analysis. To modify an old adage, we should work for the best but plan for the worst.

Roy Atkinson; President, HDI Northern New England; http://flavors.me/royatkinson

“If you’ve thought about making the leap and becoming an entrepreneur, or if you feel stuck in your current business, then A Different Business: 7 Easy Steps to Starting and Planning a Business Around Your Purpose is for you. Author Cheryl Isaac, a former banker who used to work one-on-one with entrepreneurs in creating business plans and financing their dream, now shares step-by-step how to get a good start or how to get “unstuck” in your business. One of the best parts of the book is that the author obviously cares about you and your dream. Reading the book is like sitting in a coffeeshop and having a conversation with a trusted business advisor, one who understand what you’re facing and is there to help. I highly recommend A Different Business: 7 Easy Steps to Starting and Planning a Business Around Your Purpose.”

-Donna Kozik; Founder, MyBigBusinessCard.com